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Powering Revenue Growth with Personalisation
Client Background
Tails.com, a leading pet-food subscription service in Europe, wanted to increase average basket size and improve customer retention.
The Challenge
The company’s digital storefront lacked personalised recommendations, leading to:
Limited cross-sell opportunities.
One-size-fits-all customer journeys.
Under-utilisation of rich customer data.
The Tammwe Solution
Tammwe designed a recommendation engine using collaborative filtering in Python:
Analysed customer purchase histories and behaviour.
Generated daily, personalised product suggestions.
Delivered insights back to the marketing team for campaign optimisation.
Results & Impact
Significant increase in upsell revenue.
Stronger customer loyalty through personalised journeys.
Enhanced marketing ROI with data-driven insights.
Client Background
"With Tammwe’s recommendation engine, our customers discover the right products faster — and our revenue reflects it." – Chief Digital Officer, tails.com.
– VP, Clinical Data Science, Phastar.
Let’s Build the Future Together
Whether you're building your next AI product, scaling engineering capacity, or need fast access to high-performing African tech teams — Tammwe delivers.
